PrefabX, £2M+ Pipeline from £700/Month Ad Spend

The challenge

PrefabX, a modular home manufacturer, had no consistent lead generation system. Their pipeline was empty, they relied on sporadic referrals, and they had no way to scale their business predictably. High-ticket modular homes are a considered purchase, without a qualification engine at the top of the funnel, the sales team was burning hours on tyre-kickers.

What we built

We created a tightly targeted Google Ads campaign on just £700 monthly budget, conversion-optimised landing pages designed specifically for high-ticket modular home buyers, and a lead qualification system to filter serious prospects out of casual browsers. Every lead was tracked from first click to closed deal. Spend stayed small on purpose, the job was to prove the system, not to buy pipeline.

The result

From an empty pipeline to over £2 million in qualified opportunities. With minimal ad spend, PrefabX now has a consistent flow of qualified leads and a predictable system for scaling their business. The 238x ROAS speaks for itself, and it only works because every £1 of ad spend is pushed through a filter that weeds out the wrong buyers before they ever hit the sales team.